Food & Wine Morocco Luxury Tour
VISIT MOROCCO ON THIS TRANSFORMATIVE TRIP
DATES: 10 NOV - 19 NOV, 2026
DATES: 16 MAR - 25 MAR, 2027
Morocco, An Unscripted, Privileged Epicurean Journey
Morocco is best experienced at an unhurried rhythm—through long-standing local relationships, shared tables, and deep roots on the ground.
Backed by over 25 years of combined expertise in luxury epicurean travel, founders Valeska and Fernando personally host this 10-day journey. Built upon a quarter-century of trusted connections across Southern Europe and North Africa, we bring together a private network of local friends, master artisans, and estate owners who welcome us as family.
Together, we share moments that reflect authentic Moroccan hospitality: curated shopping visits to hand-selected artisan workshops in Fez and Marrakech, private vineyard tastings in the Meknès valley, and a two-night deep immersion in the wild Saharan dunes where we explore this paradise in full—featuring private starlit gatherings, pure Berber gastronomy, and a level of tranquility completely untouched by commercial travel.
From traditional hearth cooking under open desert skies to the serene comfort of Morocco’s finest riads, every detail is managed behind the scenes—giving you absolute ease, high comfort, and authentic connection.
Capped at 20 guests to ensure personal host attention, smooth logistics, and an easygoing group dynamic.
At a Glance
Day 1
Fez, arrival
Day 2
Fez
Day 3
Fez - Meknès - Fez
Day 4
Fez - Sahara Desert
Day 5
Sahara Desert
Day 6
Sahara Desert - Tinejad - Ouarzazate
Day 7
Ouarzazate - Ait Ben Haddou - Atlas - Marrakech
Day 8
Marrakech
Day 9
Marrakech
Day 10
Marrakech, end of journey
The Journey
Unfold our signature 10-day Morocco Food & Wine journey through intimate culinary workshops and deep-rooted cultural encounters, personally hosted by company founders Valeska and Fernando alongside local hosts, winemakers, and artisans.
Engage in a curated rhythm that brings you deep into Northern Africa through long-standing local relationships, leaving you intimately connected to the flavors, ancient techniques, and timeless soul of authentic Moroccan gastronomy.
DAY 1 | Fez
WELCOME TO MOROCCO
Welcome to Fez, Morocco’s spiritual and cultural capital, where the medieval medina stands next to magnificent palaces and majestic religious sites. Our property is a magnificent luxury hotel riad, you’ll find yourself in an oasis of peace in the middle of the fervent city.
FEZ COOKING CLASS
Our first afternoon in Fez is a joyful immersion into its vibrant food scene. We’ll dive straight into the heart of the city with a guided walk through the bustling food market, where fragrant spices, fresh produce, and local delicacies awaken our senses.
From market to kitchen, we’ll roll up our sleeves for a fun and hands-on cooking class, learning the secrets of Morocco’s most cherished dishes. Laughter and aromas will fill the air as we chop, stir, and taste our way through time-honored recipes.
As the sun sets, we’ll sit down to enjoy the feast we’ve created together, savoring the flavors of Fez in the warm, welcoming atmosphere of a beautiful riad.
- Dinner
- Palais Jamai 5*
DAY 2 | Fez
EXPLORING FEZ'S ANCIENT MEDINA
We’ll enjoy a private tour of Fez with our private tour guide, exploring its medina, the world’s largest car-free urban area and the biggest labyrinth on the planet, where donkeys and carts still roam and rows of tanneries and fine leather shops can be found hidden down its maze of alleyways. A UNESCO World Heritage Site, the medina was founded in the 9th century and is home to the oldest university in the world. In the 13th to 14th centuries it even replaced Marrakech as the capital of the kingdom. Today, many of its exquisite structures remain, including palaces, mosques, noble residences and fountains.
Our tour of Fez medina will be followed by a quality Moroccan lunch at a fine restaurant.
The afternoon will be free for you to do as you choose, whether that’s exploring the exotic Jnan Sbil gardens or visiting the intriguing Nejjarine Museum of Wooden Arts & Crafts or enjoying a hammam purifying ritual back in the riad.
- Breakfast, lunch
- Palais Jamai 5*
DAY 3 | Fez - Meknes - Fez
THE IMPERIAL CITY OF MEKNES
After breakfast, we’ll make our way to Meknes, a small town just west of Fez, a laidback and quiet place, yet with a grand and fascinating history. Indeed, the historic city of Meknes is under the cultural properties inscribed on the World Heritage List. An imperial city, Meknes was once the home of the sultanate during the 17th century. On our tour we’ll visit Dar Jamai Museum, originally built as a palace, now houses the National Museum of Music, showcasing Morocco’s diverse musical traditions through instruments, displays, and historical artifacts, it is part of the Fondation Nationale des Musées of Morocco.
MOROCCAN WINERY
The tour will be followed by a visit to one of the most renowned Moroccan wineries, where we’ll explore the vineyards and enjoy several tastings with lunch. Red, white and grey fair trade wines are produced in the region. After lunch, we’ll return to Fez. Relax tonight on your own.
- Breakfast, lunch
- Palais Jamai 5*
DAY 4 | Fez - Sahara Desert
ON THE WAY TO THE DESERT
Today we’ll travel from Fez to Merzouga, a small town within the Sahara. Weather permitting, we’ll pass by Ifrane, high in the Atlas Mountains, and known for its Alpine-style architecture and ski slopes, or Azrou covered in cedar forests. After passing through Middelt, we’ll stop for a quick lunch in Erfoud before embarking on our 4×4 journey to the Merzouga desert camp with only the best drivers who know by heart every dune.
SUNSET AT SAHARA DESERT
We’ll set right in the middle of undulating red sand endless dunes. This part of the desert is called Erg Chebbi. Legend has it that a noble family refused to help a poor woman in need, so God punished them by burying them under mounds of sand, which created the dunes. Here we’ll enjoy a camel ride at sunset to fully appreciate our magnificent surrounds.
We’ll return to camp for a delicious dinner, where we’ll relish a great home made dinner. We’ll then retire to our luxurious tents and spend a night of luxury camping under the stars.
- Breakfast, lunch, dinner
- Desert Camp
DAY 5 | Sahara Desert
HASSI LABIED OASIS
From the middle of the sand dunes, let’s depart on the 4×4’s to reach the Hassi Labied Oasis, an oasis surrounded by palm trees. This family-run cooperative garden features an ingenious water channeling system with naturally operating wells and irrigation canals that bring life to the area. The vibrant orange Erg Chebbi dunes create a stunning contrast against the lush green palm trees and small gardens.
Afterward, enjoy an unexpected lunch in a remote spot before returning to camp.
UNWIND IN THE DESERT
Unplug tonight, this is your second and last night in the desert, a magic moment not to forget. A lovely aperitif will be set for sunset, one more traditional dinner will be served with care and passion, and let you go and enjoy the traditional Gwana music!
- Breakfast, lunch, dinner
- Desert Camp
DAY 6 | Sahara Desert - Tinejad - Ouarzazate
THROUGH THE 1001 KASBAHS ROUTE
Today, time to leave the desert across the 1000 kasbahs. Along the way we’ll stop the Ksar El Khorbat Foundation set in an old ksar (fortified village) dating back 1860 built of soil. The Foundation aims at developing the economy of its inhabitants through the ecotourism. Here we’ll learn all about the nomadic Berber tribes, their culture and way of life. Enjoy a traditional home-made meal before heading to Ouarzazate. On our way we’ll make a second short stop at one of the most iconic and well preserved kasbahs in Morocco: Kasbah Amridil.
A PALACE IN THE MIDDLE OF A PALM GROVE
Find yourself in the middle of Ouarzazate’s palm grove in a traditional ocher-colored palace, earth and rammed earth, with tataoui ceilings, zellige walls, zouak doors, where every suite is named after a gemstone. In the evening, the play of light sublimates the palace, the stars are clearly visible and the frogs and crickets break the silence of the night. Be ready for a restorative dinner tonight.
- Breakfast, lunch, dinner
- OZ Palace
DAY 7 | Ouarzazate - Ait Ben Haddou - Atlas Mountains - Marrakech
AIT BEN HADDOU
Today we’ll transfer from Ouarzate to Marrakech. Along the way we’ll make a stop at Ait Ben Haddou, located on the lower slopes of the soaring Atlas Mountains. A fortified village made from traditional mud brick, this UNESCO World Heritage Site is one of the most famous ksars in the region, and one of the best examples of typical southern Moroccan architecture. This giant sand castle-like structure was built around the 17th century, and today there are still several families who live there. We will then continue our road through Tizi n’Tichka mountain pass crossing the High Atlas Mountains, before reaching Marrakech just on time for lunch.
A DREAM EVENING AT LA MAMOUNIA LUXURY HOTEL
After check-in relax before we meet for dinner. You can check the Bars & Restaurants at La Mamounia, the garden pavilion by Pierre Hermé or the Tea Room by Pierre Hermé. Or you can go to the gym, stroll around the sumptuous gardens (8 hectares), enjoy the indoor or outdoor pool… Time is yours! Then we’ll head for dinner for an international taste.
- Breakfast, lunch, dinner
- Hotel La Mamounia
DAY 8 | Marrakech
MARRAKECH
One of Morocco’s most exotic cities, Marrakech will dazzle all the senses. Known as the ‘ochre city’, Marrakech is filled with both grandeur and charm, from its mosques to its old medina. Today, we’ll embark on a private tour of the city, exploring sites such as the magnificent Madrasa Ben Youssef, an architectural marvel showcasing intricate Islamic design. Explore its captivating courtyard and intricately decorated rooms that echo the city’s rich history. Other places we’ll pass include the grand 12th-century Koutoubia mosque and the lively Jma-El-Fna square, a bustling hub of Moroccan culture and entertainment.
But that’s not all! In addition to our cultural exploration, we’re excited to announce our second shopping tour, this time focused on stylish clothes, natural cosmetics, and modern Moroccan design. Discover the vibrant markets and boutique stores, offering a delightful array of fashion, beauty products, and contemporary Moroccan creations.
After our city tour, indulge in super traditional and tasty lunch, symbol of Marrakech’s cuisine.
FREE EVENING
The evening will be free to do as you please, whether that’s shopping the rabbit warren of underground souks for glittering lamps or experiencing the sounds and smells of Jemaa el-Fnaa square, or simply stay at the Mamounia oasis to pamper yourself.
- Breakfast, lunch
- Hotel La Mamounia
DAY 9 | Marrakech
MARRAKECH COOKING EXPERIENCE
We will attend today our second Moroccan cooking class in a legendary riad-hotel-cooking school, a real sanctuary of tranquility, in the heart of the ancient medina of Marrakech: La Maison Arabe. The workshop will be conducted by a dada (a traditional Moroccan female cook). We’ll then eat our labor for lunch!
FAREWELL DINNER
In the evening, we’ll be treated to a special surprise farewell dinner, details of which we can’t reveal!
- Breakfast, lunch, dinner
- Hotel La Mamounia
DAY 10 | Marrakech
END OF JOURNEY
Today, enjoy a private transfer to Marrakech airport or train station, or extend your private journey across Morocco.
Dates & Prices
2026
DATES
PRICE
SINGLE SUPPLEMENT
AVAILABLE SPOTS
2027
DATES
PRICE
SINGLE SUPPLEMENT
AVAILABLE SPOTS
INCLUDED:
- 9-Nights
- 8 lunches and 6 dinners
- Private deluxe transportation throughout
- Private Fez & Marrakech Airport transfers in and out
- VIP Meet & Assist airport service upon arrival and departure
- Three tour leaders throughout
- Limited to 20 guests
NOT INCLUDED:
- Airfare
- Travel insurance (see options upon application)
- Personal purchases and expenses
- Pre-and post-trip accommodations and associated expenses
PRICE:
- Rates above are in Euros per person, on double occupancy basis
BOOKING DEPOSIT:
- At the time of reservation: 30% of journey cost per person
- 90 days before departure: Balance due
TERMS AND CONDITIONS:
- Payment method: Bank transfer or major credit cards are accepted (Visa, American Express, Mastercard).
Optional Tours Suggested
The experts
VALESKA IDARRAGA
Valeska brings a rich gastronomic heritage, inherited from her French father’s love of culinary culture and her Basque grandmother, a well-regarded chef of her time. After studying Economics and Journalism in Barcelona, she moved to Switzerland to pursue hotel management, working at some of the most prestigious hotels in the industry. Fluent in five languages, Valeska is a Certified Sherry Wine Cellar Advanced Expert and holds a WSET Level 3 certification with merit. As co-founder of Paladar y Tomar in 2014, she serves as Marketing Manager, overseeing client relationships and operations at The Valfers. With her unique combination of cultural insight, business acumen, and wine expertise, Valeska crafts unforgettable experiences for every traveler.
FERNANDO PAREDES
Fernando is the CEO, financial director, and lead wine consultant at Paladar y Tomar and The Valfers. A Barcelona native with a background in economics and business management, he transitioned from a corporate career to the world of luxury travel, food, and wine. With extensive experience as General Manager of a bespoke travel company, Fernando excels in strategic planning, operations, and financial oversight. His expertise in wine is equally impressive—he is a Certified Sherry Wine Cellar Advanced Expert, holds a WSET Level 3 certification with merit, and advises on wine programs and cellar selections. His deep connections in the wine and hospitality industries allow The Valfers to offer unparalleled insider experiences.
8 Reasons To Join The Valfers in Morocco
Step into a landscape where gastronomy, culture, and ancient traditions converge. Backed by over 25 years of luxury travel expertise, our Morocco Food & Wine Journey offers an intimate, unhurried exploration rooted in personal relationships, regional wines, and private access. Here are eight reasons why this curated journey promises a truly transformative experience.
THE HISTORIC MEDINAS
THE HISTORIC MEDINAS
Beyond the historic archways of Fez and Marrakech lies a landscape of living history. Step inside private courtyards and ancient quarters, experiencing an unhurried rhythm guided by trusted local friends.
ARCHITECTURAL HERITAGE
ARCHITECTURAL HERITAGE
Centuries of design and craftsmanship unfold across imperial cities. Discover the subtle elegance of intricate zellige tilework, hand-carved cedar, and centuries-old kasbahs.
THE SAHARAN DUNES
THE SAHARAN DUNES
A two-night deep immersion in the wild Saharan dunes. Explore this vast paradise through private starlit gatherings, open-fire Berber gastronomy, and absolute tranquility.
INTIMATE CULINARY ENCOUNTERS
INTIMATE CULINARY ENCOUNTERS
Gather around private hearths for hands-on workshops with local cooks. Learn the secret nuances of slow-simmered, saffron-infused tagines and regional ancestral recipes.
SINGULAR PLACES, RIADS & DESERT ENCLAVES
SINGULAR PLACES, RIADS & DESERT ENCLAVES
Rest in hand-picked historic palaces, serene private riads, and our luxury desert camp. Personally vetted to offer refined comfort, absolute privacy, and an authentic sense of place.
THE ROUTE OF THE 1000 KASBAHS
THE ROUTE OF THE 1000 KASBAHS
Journey across dramatic palm groves and ancient clay fortresses along the High Atlas routes, where desert landscapes meet centuries of trade and hospitality.
AUTHENTIC BERBER CULTURE
AUTHENTIC BERBER CULTURE
Connect with rural communities, local winemakers, and master craftsmen who open their doors exclusively through our long-standing relationships on the ground.
THE RITUAL OF HOSPITALITY
THE RITUAL OF HOSPITALITY
Experience traditional Moroccan hospitality—from fresh mint tea poured in secluded courtyards to private estate wine tastings in the Meknès valley.
Hand-picked Accommodations
Every property in our portfolio is personally vetted to reflect the authentic spirit and architectural character of its region. Built upon over 25 years of luxury travel expertise, we select singular riads and estates defined by privacy, refined comfort, and distinct sense of place—ensuring your sanctuary enhances every moment of the journey.
FEZ
Palais Jamai
This is your secret sanctuary in the Heart of Fez. Once a forgotten palace, this riad has been lovingly revived into the city’s most breathtaking stay. Tucked within the historic medina, it awaits your discovery with restored grandeur: intricate tiles, hand-carved doorways, and pillars whispering stories of the past. Here, unwind in the traditional hammam, savor exquisite cuisine, and take in panoramic views from the rooftop. It’s a place to slow down, soak in the magic, and truly feel at home.
MERZOUGA
Desert Luxury Camp
Merzouga offers the true desert camp experience, albeit with a touch of luxury thrown in. Set amid rippling terracotta sand dunes sit a handful of private traditional tents made from camel hide and furnished to the highest of standards. Forget blow up mattresses and torch light, here you’ll sleep on sumptuous beds in rooms decorated with lavish soft furnishings and elaborate electric lamps. Dinner will be enjoyed under the stars, and breakfast with the rise of the morning sun.
OUARZAZATE
OZ Palace
Nestled in the heart of Ouarzazate, the OZ Palace hotel enchants with its blend of traditional Moroccan elegance and modern luxury. A harmonious oasis where intricately designed architecture meets panoramic Atlas mpuntains views, offering a haven of serenity and refinement. Indulge in lavish comforts within a collection of exclusive suites, savor authentic cuisine, and immerse yourself in the enchanting allure of the desert surroundings at this exquisite retreat.
MARRAKECH
Hotel La Mamounia
The most iconic hotel in Morocco, not just in Marrakech, La Mamounia is housed in a sumptuous palace. Inside, its extravagant architecture and design is unrivalled, oozing majesty and grandeur. Think splendid marble columns and Arabic archways, elaborately-carved tiles, bright glass lanterns and regal style bathrooms. Facilities include a relaxing spa where you can unwind and indulge, and the Grand Casino La Mamounia. The hotel also features four different restaurants, which offer a feast for the eyes, as well as the stomach.
